From Engagement to Loyalty

The initial touch point with a customer is the most crucial part in determining whether the experience you provide will engage customers. It starts even before a customer steps foot into the store. In order to engage consumers, brands must know what their target market wants. Their shopping patterns and behaviour should be the focus and the goal is to improve shopper experience. The floor they walk though should ultimately inspire and trigger emotions to feel apart of a brand.

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Making the Most of In-Store Marketing

At Kepler Analytics, we strongly believe in the power of data-driven decision making. The e-commerce market has had the luxury of customer behavioural data for decades when it only commands 5% of all retail spending. So it’s mind-boggling to think that, while 95% of all spending is still done at brick-and-mortar stores, there is no reliable and effective method to measure in-store customer behaviour at all!

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