As seen in an earlier article, From Bricks and Mortar to Bricks and Mortar, consumers went through a mass phase of wanting retail online and are now heading back to bricks-and-mortar. Enter the Phygital...a new wave of retail innovation. The question is, “Are Aussie Retailers true innovators and will they be able to keep up in the rapidly changing retail arena?” There are certain instances where Australian retailers have been innovative – for example Shoes of Prey, Vinomofo, and The Iconic – but on a whole, retailers seem to struggle in this arena. Let’s explore what makes retailers innovative…