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Review Of Mother’s Day 2017

Mother’s Day 2017 occurred on Sunday 14 May 2017 and, after reviewing the data, we are pleased to announce that our predictions were accurate. These together will other analyses are presented in this Kepler Retail Radar. We hope that our findings can assist with your retail planning for Mother's Day 2018. As Kepler monitors both outside store and inside store traffic and the associated conversion rates (POS data used), we are one of the few sources for such a comprehensive analysis.

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Review of ANZAC Day and Mother’s Day

While sales may only spike on the Saturday before Mother’s Day Sunday, retailers have the opportunity to engage with a large volume of shoppers starting on Thursday and Friday. Retailers should consider increasing rosters for the days leading up to Mother’s Day to increase sales conversion rate or at least try to capture prime shoppers to convert into a sale on Saturday. There is also an opportunity to design promotional activity around converting shoppers on Thursday and Friday. Capturing the unconverted shoppers on Thursday and Friday will not only help increase sales revenue, but also enhance business competitiveness in the industry. Once these shoppers are converted there is a lower likelihood of them transacting with a competitor on the Saturday where most of the final purchase decisions traditionally occur.  

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