Did you know that Traditional Brick and Mortar stores are still making 93% of the retail sales within Australia? This indicates that retailers should invest more into their visual merchandising, promotions and staff allocations to improve their engagement with customers thus improving ROI. You must learn more about the space you are using and how to utilise it. Traditional retailing along with Branding are the best ways to create a custom experience for your shoppers. By knowing exactly what is going on and the traffic around and within your store you are taking control and gaining power.