Foot Traffic Solutions

FOOT TRAFFIC SOLUTIONS

Kepler’s Foot Traffic Solutions comprise three major offerings. Each offering delivers more granular insights into shopper behavior. These offerings cater to the differing needs of retailers – whether you are looking for simple store-level insights or more sophisticated shopper journey or department / zone level insights.

Foot Traffic Solutions

Store Level
Shopper Behaviour

Understand shopper behavior at an overall store level

Zone Level
Shopper Behaviour

Understand shopper behavior in one or more zones within the store

Shopper Journey
Behaviour

Understand the journey of the shoppers through multiple zones within the store

STORE LEVEL SHOPPER BEHAVIOR

Our core offering tracks both exterior and interior store (or shop-in-shop/concession) foot traffic and analyzes how well this traffic converts into sales. This data helps optimize network strategies, operational performance, tactical activities, and store rostering.

The solution lets you monitor individual stores, regions, or custom store groups directly from your desktop or mobile application.

EXTERIOR TRAFFIC MEASURES

Our exterior traffic measures provide the ability to measure traffic surrounding the store (within 50m/150ft of the store front) and passer-by traffic (traffic passing within 3-5m/10-15ft of the front of the store).

Our unique Surrounding Store Traffic and Surrounding Active Shopper metrics provide retailers with the ability to get ahead of their competition by measuring the share of shoppers within 50m/150ft of their stores, enabling the impact of nearby stores (either competitive or complementary) on the share of shoppers to be analyzed.

To determine people shopping in the vicinity of the your store (including nearby stores)

To determine the people passing the outside the front of the store

To understand the percentage of the Passerby Traffic that enters your store

INTERIOR TRAFFIC MEASURES

Our Interior Traffic measures provide the ability to measure traffic entering the store and the amount of time shoppers dwell within the store. Through integration with your in-store point-of-sale transactions, staffing rosters and marketing calendars, this product also enables you to understand your sales conversion, roster and marketing activation effectiveness.

To determine the number of people entering your store

To determine the number of true shoppers entering the store by excluding staff, security and fleeting visitors

To understand the number of the shoppers who spend longer than 1 or 2 minutes in the store

To understand the average time shoppers spend in store

To understand the proportion of active shoppers who make a purchase

ZONE LEVEL SHOPPER BEHAVIOR

Consumer research has proven that shoppers who are more engaged and spend longer in-store will spend more. Our Zone-Level Shopper Behavior solution provides retailers with a solution to gain deeper insights into shoppers’ behavior and dwell time within the store through understanding the share of shoppers visiting specific store areas, the time these shoppers are dwelling in these areas and the sales conversion rate of these areas (with POS integration).

The Next Frontier of Growth is in Your Store

Zones Measures

FITTING ROOM ZONES

Customers who use the fitting room typically have high sales conversion and higher average transaction values. Implementing a fitting room zone enables retailers to monitor and improve the share of shoppers using the fitting room and assess if a lack of fitting room capacity may adversely impact sales.

EXPERIENCE ZONES

Delivering engaging in-store experiences is a key retail megatrend. Retailers are investing significantly to transform their stores from transaction-focused to brand or product experience focused environments. Incorporating one or more experience zones within a store (e.g. product trial, digital signage, service or quote areas) enables retailers to assess the return on these store investments better by measuring the number and amount of time shoppers spend in these areas and the impact on sales conversion.

STORE WITH MULTIPLE ZONES OR MERCHANDISE AREAS

Larger retailers and department stores use multiple zones across the store to identify opportunities to better engage customers by understanding the share of traffic visiting key areas of the store (and the dwell time and sales conversion rate of each area). In addition, retailers can also use this granular zone data across the store to monetise space or retail media with suppliers based on the traffic volume being delivered.

To determine the number of true shoppers entering the zone by excluding staff, security and fleeting visitors

To understand the number of shoppers who spend longer than 1 or 2 minutes in the zone

To understand the percentage of store-level traffic entering the zone

To understand the average time shoppers spend in the zone

To understand the proportion of zone active shoppers who make a purchase from the zone

SHOPPER JOURNEY BEHAVIOR

Our Shopper Journey behavior offering provides the most detailed view of shopper behavior in the store. This product enables retailers to understand the different pathways shoppers take through the various zones of the store. Having this level of insight enables retailers to identify the most common shopper journeys and implement strategies to increase the value of these journeys.

Shopper Journey in Store

By gaining insights into the shopper journey within the store, retailers can optimize store design and layout, and understand cross-zone shopping behavior to inform in-store merchandising decisions.

To understand the proportion of shoppers who commence their journey in a particular zone

To understand the proportion of shoppers that only visits a single zone

To understand the most common journeys through the store

To understand the proportion of shoppers taking each journey pathway (ordered sequence of zones within the store)