Now that we’re well into 2026, we hope your peak trading period was a strong one. Now is the perfect time to look back and uncover the trends that defined the season.
Overall, the peak period delivered a strong result for Australian retail. Sales grew 2%YoY, driven primarily by the growth average transaction values.
However, sales conversion fell 3% YoY, creating a missed opportunity for retailers. This decline in conversion offset the benefit of the 3% increased foot traffic across the peak period.
All three key selling periods (Black Friday, Christmas and Boxing Day Sales) delivered growth on last year, with Black Friday and the Boxing Day sales the strongest (+3% YoY).
14 of the 15 of the highest sales days in Australian retail occur in the peak period of November and December, with Boxing Day retaining its #1 position.
Kepler Analytics is excited to share our 2025 Peak Period Wrap-Up, powered by Kepler’s Retail market Index, providing insights into foot traffic, sales conversion, and key retail trends from the season.
