Discover key insights in the latest KRI (Kepler Retail Market Index) for the Month Ending 27th October 2024.

Australian Retail Sales Up on Last Year for Five Months in a Row

• October managed to deliver a modest year-on-year growth in Australian retail sales, up 0.4% YoY. However, it was very much a month of two halves – with a strong start and a very weak end.
• Overall, Australian retail foot traffic in October was similar to September.  Passer-by traffic was down 8.4% YoY in October (–8.5% in September). Inside Store Traffic was down 4.0% YoY in October (-3.8% in September).
• However, the final two weeks of October tell a gloomier story. Passer-by traffic was down 9.9% and -11.1% YoY in the final two weeks, and Inside Story Traffic was down  
  -7.2% and -9.1% YoY. It appears consumers are shopping less as we get closer to the upcoming Black Friday sales period in late November.
• Transaction volumes were down 3.5% YoY in October (-3.9% in September).  Transaction volumes peaked in the second week of October (+3.8% YoY) but deteriorated to -9.6% YoY in the final week of October.
• Average Transaction Values remained in positive territory throughout October, averaging +4.0% (+4.2% in September).  The average price per item sold in October was up 4.8% YoY.  We have now seen Average Transaction Values in positive territory for twelve consecutive months.
• Sales were up a modest 0.4% YoY in October, slightly better than the +0.1% YoY growth in August and September. Sales have now grown for five consecutive months.
• Don’t forget to check out our latest eBook Report on global Black Friday trends.

About Kepler’s Retail Market Index 

• Kepler’s Retail Market Index provides the most insightful and most timely view of retail industry performance across both Australia and New Zealand 

• The index is based on anonymised data from Kepler’s Retail Foot Traffic Solution customers, primarily non-food specialty retailers 

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Get insights on FY24 in Australia, where we will unpack what happened in the financial year 2024. Danny French, and Kylie Smart share detailed information on shopper behaviour and the impact on retail results including expectations for the financial year ahead.