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SmartSense is a unique AI-powered traffic counting technology pioneered by Kepler Analytics. It accurately counts people both outside and inside the store while tracking shopper dwell time and movement within the store. SmartSense operates by detecting radio frequency density emitted from mobile phones (without using WI-FI or Bluetooth). It ensures privacy by collecting no personally identifiable information and does not require line-of-sight, offering extensive coverage.
The system is simple to install with a plug-and-play setup that only requires access to power, eliminating the need for expensive cabling or integration with store networks.
SmartSense is ideal for retail environments traditionally difficult to monitor, including multi-zone stores, shop-in-shops locations within department stores, and apparel fitting rooms.
No Personally Identifiable Information (PII) collected
100% compatible with highly sensitive areas
Staff, security and fleeting visitors are excluded
Data sent hourly via 4G/5G network to dashboard
Unlimited Users & cloud-based Dashboards
No in-store internet or cabling required
Single sensor installs can be done via self-install
Minimal calibration and configuration time
OpticSense utilizes an advanced 3D optical camera and AI technology to deliver an impressive 98% traffic capture accuracy. This system counts individuals (excluding non-person objects) at the store entrance using overhead optical depth detection, distinguishing between adults and children, as well as identifying groups and their composition.
Additionally, OpticSense provides video audit capabilities to ensure ongoing count accuracy over time.
98%+ accurate
Continuous video audit capability
Non-person objects and U-turns filtered out
Group Counting
Child identification
Multi-camera fusion can cover wide store entrances
Sense360 integrates our two sensor technologies, SmartSense and OpticSense, into a seamless, unified traffic capture solution. This no-compromise approach combines the best features of both technologies to deliver unparalleled insights.
A standout feature of Sense360 is the unique metric called Active Groups, which counts the number of groups entering the store, excluding staff, security, and fleeting visitors. This metric is particularly valuable in retail environments where customers often shop in family groups (e.g. furniture, homewares, or household appliances) as it provides the most accurate representation of true customer demand.
The following diagram summarizes the relative differences across the three sensor technology options
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