KEPLER RETAIL INDEX (KRI) week ending 27/12/2020 – What happened in the final week of 2020?

Welcome back, hope you had a good break. In our first KRI summary of 2021 we will look back at the final week of trading of 2020.

In spite of all that happened last year our data shows only -8.4% YoY for sales, not too bad considering country wide lockdowns lasting for over 6 weeks!

With 2021 upon us and as we start to see some normality return to passerby and inside traffic, it will be a very interesting year to see if Sales Conversion Rate (SCR) and Average Transaction Value (ATV) continue its trend.

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