In the 1800s retail was all about customer service and the bricks and mortar store. In the past 15 years we have seen a drastic shift in how retail and marketing are conducted. Consumers took control of the industry in the early 2000s and focus went from bricks and mortar to e-commerce and online. In 2015 and beyond the focus is going to begin to shift back to the bricks and mortar experience where bridging the gap between physical and digital will be the key. Truly knowing your customer and interacting with them on an intimate level will drive the retail experience.