AB Testing
The Kepler dashboard provides the retailer with the ability to analyse the effects of changes in the stores on customer behaviour, store staff effectiveness and ultimately sales and the associated KPIs of ATV, UPT and basket composition.
The Kepler AB Testing dashboard is specifically designed to be used by both:
- Specialty retail stores
- Large standalone destination stores
- Single stores or multiple store changes
The functionality is simple but comprehensive.
- Select comparable stores and/or comparable time periods
- Select the key measures or sales drivers changes are expected to affect
- Compare changes in store layout, pricing and promotions, staff scheduling and product ranging
- Compares various seasonal ranges and the associated customer behaviour as well as sales
