Each year there is an obvious and clear drop in passer-by traffic corresponding with the weekend of Easter and this year is no different with a 17.3% drop vs the prior week. What is also noticeable is that following this drop, there is a 2-3 week run of positive trending passer-by traffic which could represent higher conversion potential for you.

The post Easter period is the start of a larger increasing traffic trend up towards the Mothers Day weekend.