Kepler Weekly Update
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Retail Rents: Charging per passer by. A new perspective.
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Kepler Analytics discusses underlying traffic and sales trends across Australian Retail stores through Covid-19
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Kepler Daily Retail Update 3 April 2020
These key stats and measures show trends compiled over 3 years of retail Australia and New Zealand wide. They are designed to give retailers insights into strategies and opportunities and…
Retail Radar – Singles Day: An Opportunity for Retailers?
Retail Radar - Singles Day; An Opportunity? Depends on your LocationThe emergence of Singles Day can be an Opportunity for some... Kepler Analytics is in a unique and privileged position. We…
Retail Radar – The Shadow of Christmas Past
What Australian Retailers can expect from November and December 2019 Kepler Analytics is in a unique and privileged position. We have our sensors in over 3000 locations globally, collecting traffic…
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Kepler Analytics December 2018 Trading Review
Kepler Analytics is in a unique and privileged position. We have our sensors in over 60 retail brands within 1,700 locations across Australia. We collect traffic and other consumer behaviour measures. Our clients provide us with their daily sales budgets, actual POS sales and often a number of other measures on which they manage their businesses. By aggregating and anonymising our information we can provide the retail industry with benchmark measures on traffic, sales, conversion and other related KPIs focussed on understanding sales and the drivers of retail sales. The Kepler Retail Radar newsletter is published every 6-8 weeks. We try to keep our analysis relevant and deliver helpful insights which assist in understand historical performance but also highlight where learnings can be implemented to deliver better retail results in future.
Shoppers exhibit Boxing Day behaviour on Black Friday
Black Friday 2018 is upon us, and this can only mean that retailers have offered discounts and promotions both in their online and physical stores. We therefore expect a spike in customer traffic, both in and out of the store, and also a big jump in sales for that special shopping date alone. However, what else can we understand from this shopping phenomenon? To deeper understand the consequences of such an event, we will explore and compare the metrics of Inside traffic, Outside traffic, Shopfront Conversion, Dwell Time, Returning Visits, Sales, Total Sales and Average Transaction Value against all relevant historical data (24/09/2018 – 18/11/2018) and relate to how a store is performing on Black Friday 2018 and the week (19/11/2018 – 25/11/2018) itself.